The story of Young Guns Media began four years ago, when we started as a full service agency based in Yangon. Highlights in this phase were a campaign for Heineken Myanmar, for which we developed an app, produced 7 animated TV spots and filmed 8 celebrity endorsements, the production of the Hair Squad TV program (sponsored by Pantene), and the creation of the Easy Microfinance brand, which has gone on to become one of the most successful microfinance brands in Myanmar. In a totally different sphere we also provided PR services to the Union Election Commission, for its National Post-election Conference.
We went on and continued to develop our main strengths: creation of content and delivery of PR services. For example, we filmed ten short documentaries for FHI 360, a “corporate” video for the Ministry of Commerce, and a series of eleven short documentaries for GIZ’s Trade Development Programme. We also produced corporate videos for Total and Statoil.
In between we found time to film the A Lote Thin reality TV series, in which Pwint Cele and Yin Yin Mon worked in dangerous or otherwise crazy jobs.
On the PR front we had many positive experiences with generating free publicity for our clients, like for instance the International Trade Centre (launch of the Trade and Investment Project and for a seminar on the National Export Strategy) and Rent2Own. In September 2019 Young Guns Media organized the media launch of the National Health Laboratory project, a USD 27 million dollar project, supported by the EU and AFD, and implemented by the Ministry of Health and Sports in collaboration with Institut Pasteur and Fondation Merieux.
But the most satisfying aspect of our work has been developing and executing six nationwide public service mass media campaigns. On these campaigns we have collaborated with NGOs and INGOs, and the Ministry of Health, Ministry of Information and the Ministry of Commerce (Department of Consumer Affairs). Utilizing TV and radio spots, social media, posters, billboards, and PR we have made millions aware of important issues like multi-drug resistant TB, the health dangers of betel chewing and consumer rights. Our last anti-betel campaign reached 23 million people and the messaging was remembered by 81% of the respondents in the post-campaign survey!
We would be happy to write the next chapter of our story with you.