Campaign for Heineken

Young Guns Media produced 7 animated TVCs, 8 celebrity endorsement videos, cartoons, billboards and an app for a Heineken Myanmar campaign aimed at making traffic safer. The spots were aired on national TV.

A host of celebrities supported the campaign, among the actor Kyaw Kyaw Bo, Myanmar Idol presenter Kyaw Htet Aung, and singer Ah Moon.

In addition to the creative work, Young Guns Media also managed the media launch and developed the Shwe Lan game, which contained seven mini-games, the results of which players could share on Facebook. The scores of players would pop up on a national leaderboard.